Social Media

Superbrands Romania is at Superbrands Romania.

January 21st, 3:04 pm

Superbrands Romania

Superbrands entered the Romanian market back in 2005, becoming the first and most reputed program in evaluating branding and brands’ performance in our country.

Diligently researching and documenting each edition, Superbrands offers a fascinating insight into the strongest and most valuable brands.

The inspirational story continues in 2019. Who will be the best of the best? Stay tuned to learn more!

#SuperbrandsRomania #Superbrands2019 #Superbrands #SuperbrandsAwards #HowToBeASuperbrand
#quality #reliability #distinctiveness #reputation
#Brands #branding #brandstrategy #marketing #PR
#business #consumer ... See MoreSee Less

Superbrands entered the Romanian market back in 2005, becoming the first and most reputed program in evaluating branding and brands’ performance in our country. Diligently researching and documenting each edition, Superbrands offers a fascinating insight into the strongest and most valuable brands. The inspirational story continues in 2019. Who will be the best of the best? Stay tuned to learn more! #SuperbrandsRomania #Superbrands2019 #Superbrands #SuperbrandsAwards #HowToBeASuperbrand #quality #reliability #distinctiveness #reputation #Brands #branding #brandstrategy #marketing #PR #business #consumer
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 12
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Israel

January 21st, 12:37 pm

Superbrands Israel

יש לנו יופי של הצעת עבודה עבורך: פנדורה, חברת מועדון Superbrands Israel, מגייסת מנהל/ת מותג.
כל הפרטים במודעה המצורפת.
לא מתאים לך? אז כדאי לעשות שייר או להכניס לקומנט כל מי שלדעתך חשוב להם להגיש מועמדות למשרה המדהימה הזו... ... See MoreSee Less

יש לנו יופי של הצעת עבודה עבורך: פנדורה, חברת מועדון Superbrands Israel, מגייסת מנהל/ת מותג. כל הפרטים במודעה המצורפת. לא מתאים לך? אז כדאי לעשות שייר או להכניס לקומנט כל מי שלדעתך חשוב להם להגיש מועמדות למשרה המדהימה הזו...
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Macedonia updated their cover photo.

January 21st, 9:41 am

Superbrands Macedonia

... See MoreSee Less

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 3
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Italy

January 21st, 8:49 am

Superbrands Italy

Super per qualità del servizio, super per l’originalità della comunicazione, super per l’impegno nell’innovazione. Ecco perchè Moby è entrata da protagonista tra i Superbrands 2019. Sempre più conosciuto ed apprezzato, il brand ha “vestito” le proprie navi per renderle ancora più accoglienti, ha investito in allestimenti e servizi inediti ed è stato capace di intercettare i nuovi bisogni della clientela grazie all’esperienza consolidata in oltre 130 anni di attività nel settore dei trasporti marittimi. Un brand responsabile, che investe sul personale, tutto italiano, per garantire le migliori professionalità al servizio dei suoi passeggeri. Un brand orgoglioso di sostenere l’impegno verso l’eccellenza e il rispetto che essere Superbrands comporta. Benvenuti a bordo e buona navigazione! ... See MoreSee Less

Super per qualità del servizio, super per l’originalità della comunicazione, super per l’impegno nell’innovazione. Ecco perchè Moby è entrata da protagonista tra i Superbrands 2019. Sempre più conosciuto ed apprezzato, il brand ha “vestito” le proprie navi per renderle ancora più accoglienti, ha investito in allestimenti e servizi inediti ed è stato capace di intercettare i nuovi bisogni della clientela grazie all’esperienza consolidata in oltre 130 anni di attività nel settore dei trasporti marittimi. Un brand responsabile, che investe sul personale, tutto italiano, per garantire le migliori professionalità al servizio dei suoi passeggeri. Un brand orgoglioso di sostenere l’impegno verso l’eccellenza e il rispetto che essere Superbrands comporta. Benvenuti a bordo e buona navigazione!
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

SUPERBRANDS EAST AFRICA

January 21st, 7:00 am

SUPERBRANDS EAST AFRICA

Radio One prides itself as the first radio station to become a Superbrand in Uganda. Radio One is the dominant English speaking Radio station for commuter prime time radio listeners and was named a Superbrand at the Tribute Awards 2017/18. ... See MoreSee Less

Radio One prides itself as the first radio station to become a Superbrand in Uganda. Radio One is the dominant English speaking Radio station for commuter prime time radio listeners and was named a Superbrand at the Tribute Awards 2017/18.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

Superbrands Germany

January 21st, 7:00 am

Superbrands Germany

Mit Liebe gemacht: Seit 1980 bietet die Marke Landliebe Qualitätsprodukte aus guter Landliebe Milch von ausgewählten Bauernhöfen an, die schonend hergestellt werden.

Ob Joghurt, frische Landmilch, Eiscreme, Pudding oder Käse - Landliebe ist eine der bekanntesten Molkerei-Marken Deutschlands und gehört damit zu den stärksten Marken unseres Landes.

Erstmals erhält Landliebe in diesem Jahr die Auszeichnung als „Superbrand Germany“. Wir gratulieren herzlich! ... See MoreSee Less

Mit Liebe gemacht: Seit 1980 bietet die Marke Landliebe Qualitätsprodukte aus guter Landliebe Milch von ausgewählten Bauernhöfen an, die schonend hergestellt werden. Ob Joghurt, frische Landmilch, Eiscreme, Pudding oder Käse - Landliebe ist eine der bekanntesten Molkerei-Marken Deutschlands und gehört damit zu den stärksten Marken unseres Landes. Erstmals erhält Landliebe in diesem Jahr die Auszeichnung als „Superbrand Germany“. Wir gratulieren herzlich!
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 2
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands

January 18th, 8:42 am

Superbrands

Zapraszamy Was na piątkową zagadkę! 🙂
Jak zawsze, czekamy na odpowiedzi wraz z uzasadnieniami.

Pierwsza podpowiedź: ta marka ma coś wspólnego ze wspomnieniami...😏 ... See MoreSee Less

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 3
  • Shares: 0
  • Comments: 3

 

Comment on Facebook

Krakus - "smak taki jak kiedyś"

FOTOJOKER - "Lata działalności obu marek w branży fotograficznej to niesłabnąca chęć inspirowania klientów, którzy dzięki Fotojokerowi i CEWE mogą utrwalać swoje wspomnienia i dzielić się nimi z bliskimi. Zresztą markę Fotojoker można śmiało nazwać córką koncernu CEWE"; "Aby wspomnienia zachowały świeżość na lata, warto umieść je w CEWE FOTOKSIĄŻCE".

Cewe - największy i najnowocześniejszy koncern fotograficzny z bardzo dobrą jakością produktów.

Superbrands Greece

January 18th, 8:40 am

Superbrands Greece

Congratulations!

“Blue Star Ferries” is among the winners of #SuperBrandsGreece 2018-2019 in the category “Transportation"! http://www.superbrandsgreece.gr/

Blue Star Ferries is a brand name of Blue Star Maritime S.A. The company operates ferry services from the Greek mainland to the Aegean Islands.
Blue Star Ferries is the biggest ferry company in Greece serving more than 20 destinations! ... See MoreSee Less

Congratulations! “Blue Star Ferries” is among the winners of #SuperBrandsGreece 2018-2019 in the category “Transportation! http://www.superbrandsgreece.gr/ Blue Star Ferries is a brand name of Blue Star Maritime S.A. The company operates ferry services from the Greek mainland to the Aegean Islands. Blue Star Ferries is the biggest ferry company in Greece serving more than 20 destinations!
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 2
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

SUPERBRANDS EAST AFRICA

January 18th, 8:30 am

SUPERBRANDS EAST AFRICA

Bank of Baroda Uganda is the oldest commercial bank of Uganda and was the first financial institution to be listed on the Uganda Securities Exchange. The bank was a proud winner at the Superbrands Tribute Awards 2017/18. ... See MoreSee Less

Bank of Baroda Uganda is the oldest commercial bank of Uganda and was the first financial institution to be listed on the Uganda Securities Exchange. The bank was a proud winner at the Superbrands Tribute Awards 2017/18.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Albania shared a post.

January 17th, 6:12 pm

Superbrands Albania

Ju mendoni se të mëdhenjtë nuk kanë rivalë?
Ju mendoni se fituat mbi konkurencën dhe konkurenca u shua?
Ju mendoni se zgjidhët një situatë në favorin tuaj dhe fituat?
Ja çfarë na mëson Italia, shteti fqinj: Përplasje mes gjigandësh në kategorinë e çoko kremit. Kremi Pan di Stelle sfidon madhërinë e saj Nutella, që është, natyrisht më e avantazhuar nga forca ikonë e historisë së saj, si edhe nga fakti që është produkti standart i kategorisë. Por Pan di Stelle u tregua e aftë të bëhej Brand më vete, duke dalë nga suaza e gjigandit Moulino Bianco dhe duke hedhur në treg një gamë produktesh shumë me fat (që nga tortat tek mooncake). Do shohim si do përfundojë votimi, por një gjë është e sigurtë: forca e brand-eve respektive do të jetë elementi kyç, përtej shijes dhe cilësisë së produkteve në vetvete që nuk mund të vihet në diskutim. Ndoshta, ku i dihet, mund të ketë vend për të dyja, duke shënuar një rritje cilësore të kategorisë përkatëse.Scontro tra giganti nella categoria delle creme spalmabili. La Crema Pan di Stelle sfida sua maestà Nutella. Che parte, ovviamente, con la forza iconica della sua storia e il vantaggio di essere lo “standard” di riferimento. Pan di stelle però è stata in grado di trasformarsi in un brand a sé stante, svincolandosi dalla forza di Mulino Bianco e lanciando una serie di prodotti molto fortunati (dalle torte alle mooncake). Vedremo come andrà a finire, ma una cosa è certa: la forza dei rispettivi brand sarà l’elemento chiave al di là del gusto e della qualità dei prodotti ormai dati per scontati. E magari, chissà, ci sarà spazio per tutte e due con una sorprendente crescita dell’intera categoria. ... See MoreSee Less

Ju mendoni se të mëdhenjtë nuk kanë rivalë? Ju mendoni se fituat mbi konkurencën dhe konkurenca u shua? Ju mendoni se zgjidhët një situatë në favorin tuaj dhe fituat? Ja çfarë na mëson Italia, shteti fqinj: Përplasje mes gjigandësh në kategorinë e çoko kremit. Kremi Pan di Stelle sfidon madhërinë e saj Nutella, që është, natyrisht më e avantazhuar nga forca ikonë e historisë së saj, si edhe nga fakti që është produkti standart i kategorisë. Por Pan di Stelle u tregua e aftë të bëhej Brand më vete, duke dalë nga suaza e gjigandit Moulino Bianco dhe duke hedhur në treg një gamë produktesh shumë me fat (që nga tortat tek mooncake). Do shohim si do përfundojë votimi, por një gjë është e sigurtë: forca e brand-eve respektive do të jetë elementi kyç, përtej shijes dhe cilësisë së produkteve në vetvete që nuk mund të vihet në diskutim. Ndoshta, ku i dihet, mund të ketë vend për të dyja, duke shënuar një rritje cilësore të kategorisë përkatëse.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 5
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Greece

January 17th, 8:40 am

Superbrands Greece

Congratulations!

“Allianz” is among the winners of #SuperBrandsGreece 2018-2019 in the category “Insurance Services"!
http://www.superbrandsgreece.gr/

“Allianz” is a European financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. It is among the world's largest insurance and financial services companies. ... See MoreSee Less

Congratulations! “Allianz” is among the winners of #SuperBrandsGreece 2018-2019 in the category “Insurance Services! http://www.superbrandsgreece.gr/ “Allianz” is a European financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. It is among the worlds largest insurance and financial services companies.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Italy

January 16th, 2:02 pm

Superbrands Italy

Gillette ha lanciato in questi giorni la sua nuova sfida per aiutare gli uomini ad essere migliori. Una “presa di posizione” forte e coerente con la promessa di marca e una campagna da seguire con grande attenzione. La premessa è chiara:
"Bullismo. Molestie. È questo il meglio di un uomo? Solo sfidandoci a fare di meglio possiamo cambiare le cose. 30 anni fa lanciammo lo slogan “the best a man can get”.
Ma ogni giorno le news ci raccontano che gli uomini non danno davvero il meglio di sè stessi; molti si trovano intrappolati nei modelli del passato e sono confusi sul modo di vivere la propria virilità.
Marche come Gillette hanno un ruolo importante nell’influenzare la cultura e i modi di fare, e abbiamo la responsabilità di assicurarci che stiamo promuovendo modelli positivi, realizzabili, inclusivi di cosa significhi essere un uomo.
D’ora in poi ci impegneremo a sfidare attivamente gli stereotipi e faremo donazioni annuali alle Onlus che promuovono programmi capaci di ispirare, educare e supportare gli uomini di tutte le età nell’essere “migliori”, diventando modelli di riferimento per le prossime generazioni”.
Per creare un mondo migliore servono uomini migliori. E abbiamo bisogno anche di Superbrands che ce lo ricordino. Ogni giorno. Gillette
https://youtube.com/watch/…Bullying. Harassment. Is this the best a man can get? It's only by challenging ourselves to do more, that we can get closer to our best. To say the right thi... ... See MoreSee Less

Video image
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Greece

January 16th, 8:30 am

Superbrands Greece

Managing When the Future Is Unclear.

READ MORE HERE: https://goo.gl/sndYPd ... See MoreSee Less

Managing When the Future Is Unclear. READ MORE HERE: https://goo.gl/sndYPd
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

SUPERBRANDS EAST AFRICA

January 16th, 7:21 am

SUPERBRANDS EAST AFRICA

We stand together with the victims of the attack at 14 Riverside Drive. #weshallovercome. ... See MoreSee Less

We stand together with the victims of the attack at 14 Riverside Drive. #weshallovercome.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 2
  • Shares: 3
  • Comments: 0

 

Comment on Facebook

Superbrands Germany

January 16th, 6:30 am

Superbrands Germany

Seit seiner Gründung 1862 auf Kuba umweht Bacardi der karibische Mythos. Heute ist es das größte unabhängige Spirituosen-Unternehmen in Familienhand, das mit BACARDÍ die größte und meist ausgezeichnete Rum-Marke der Welt vertreibt. Auch in Deutschland ist Bacardi die führende Rum-Marke, die das Wachstum der Branche wesentlich voran treibt und damit zu den stärksten Marken unseres Landes gehört.

Wir gratulieren zur erneuten Auszeichnung als "Superbrand Germany“! 💪😊 ... See MoreSee Less

PlayBacardi erneut als #Superbrand Germany ausgezeichnet
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Israel

January 15th, 1:36 pm

Superbrands Israel

לייק גדול (ומה, לא תצרפו את שלכם?) לחברנו אלי איצקין (Eli Itzkin), מנכ"ל מחלבות שטראוס, שאיגוד השיווק בחר בו כ"איש השיווק של שנת 2018" על הובלת אסטרטגיית "צמיחה אחראית" (Responsible Growth) שמשלבת אחריות כלפי הצרכן ביחד עם ערך עסקי לחברה.
אלי מוביל מהפיכה במחלבות שטראוס החל מהסתכלות מחודשת על הרכב המוצרים, נחישות בשיפור תהליכי עבודה מול החקלאים, תקשורת שיווקית בגובה העיניים, מתן פתרונות לקהל צרכנים מגוון בעל צרכים שונים והפיכת החדשנות למנוע צמיחה, שהוביל בשלוש השנים האחרונות להשקת כ-100 מוצרים חדשים מדי שנה.
אלי מכהן בתפקיד מנכ"ל מחלבות שטראוס מזה כשלוש שנים, ויש לו ותק של למעלה מ-22 שנים בחברת שטראוס. ... See MoreSee Less

לייק גדול (ומה, לא תצרפו את שלכם?) לחברנו אלי איצקין (Eli Itzkin), מנכל מחלבות שטראוס, שאיגוד השיווק בחר בו כאיש השיווק של שנת 2018 על הובלת אסטרטגיית צמיחה אחראית (Responsible Growth) שמשלבת אחריות כלפי הצרכן ביחד עם ערך עסקי לחברה. אלי מוביל מהפיכה במחלבות שטראוס החל מהסתכלות מחודשת על הרכב המוצרים, נחישות בשיפור תהליכי עבודה מול החקלאים, תקשורת שיווקית בגובה העיניים, מתן פתרונות לקהל צרכנים מגוון בעל צרכים שונים והפיכת החדשנות למנוע צמיחה, שהוביל בשלוש השנים האחרונות להשקת כ-100 מוצרים חדשים מדי שנה. אלי מכהן בתפקיד מנכל מחלבות שטראוס מזה כשלוש שנים, ויש לו ותק של למעלה מ-22 שנים בחברת שטראוס.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 88
  • Shares: 2
  • Comments: 3

 

Comment on Facebook

נראה מאושר

אלוף האלופים

כל הכבוד!!! אלוף!!!

Superbrands Macedonia updated their profile picture.

January 15th, 9:20 am

Superbrands Macedonia

... See MoreSee Less

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 1
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Greece

January 15th, 8:30 am

Superbrands Greece

Quote of the day!

#QuoteOfTheDay #Superbrands #SuperbrandsGreece ... See MoreSee Less

Quote of the day! #QuoteOfTheDay #Superbrands #SuperbrandsGreece
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 2
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

SUPERBRANDS EAST AFRICA

January 15th, 7:00 am

SUPERBRANDS EAST AFRICA

Tuskys is the largest supermarket chain in Sub Sahara Africa wholly owned by Orakam Holdings. Tuskys is the first retailer in East Africa o adopt E-commerce options through partnership with Jumia, online shopping mall and was a proud winner at the Superbrands Awards 2017/18. ... See MoreSee Less

Tuskys is the largest supermarket chain in Sub Sahara Africa wholly owned by Orakam Holdings. Tuskys is the first retailer in East Africa o adopt E-commerce options through partnership with Jumia, online shopping mall and was a proud winner at the Superbrands Awards 2017/18.
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 2
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Philippines

January 15th, 3:30 am

Superbrands Philippines

BE WARNED!
Superbrands Philippines is not affiliated to www.feelathome.shop website/fb page.

FEEL AT HOME Shop is not awarded Superbrands and illegally using Superbrands logo to make sales. We are currently taking actions regarding this matter.

Any concerns regarding your purchase on FEEL AT HOME SHOP send directly to their facebook page: www.facebook.com/Feelathome88

Be informed that Superbrand Philippines official e-commerce site is www.superbrandonline.com ... See MoreSee Less

BE WARNED! Superbrands Philippines is not affiliated to www.feelathome.shop website/fb page. FEEL AT HOME Shop is not awarded Superbrands and illegally using Superbrands logo to make sales. We are currently taking actions regarding this matter. Any concerns regarding your purchase on FEEL AT HOME SHOP send directly to their facebook page: www.facebook.com/Feelathome88 Be informed that Superbrand Philippines official e-commerce site is www.superbrandonline.comImage attachment
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 4
  • Shares: 3
  • Comments: 0

 

Comment on Facebook

Superbrands Romania updated their cover photo.

January 14th, 3:29 pm

Superbrands Romania

... See MoreSee Less

View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 14
  • Shares: 0
  • Comments: 0

 

Comment on Facebook

Superbrands Slovakia

January 14th, 1:15 pm

Superbrands Slovakia

Virál je v rukách marketéra mocná zbraň! Dokazuje to aj najnovší "úlet" na Instagrame. Doteraz bol príspevkom s najvyšším počtom lajkov post Kylie Jenner, ktorým oznámila narodenie svojej dcéry. Po úspechu bizarnej kampane ju však prekonalo... vajce.

Obyčajné vajce, ktoré 4. januára uverejnil na Instagrame neznámy profil s výzvou prekonať doterajší rekord príspevku Kylie Jenner s počtom lajkov vyše 18 miliónov. Za 10 dní po zverejnení výzvy má vajce viac ako 26 miliónov lajkov. Zo zdanlivo banálneho prípadu si však môžeme odniesť 3 ponaučenia:

1. Na vytvorenie úspešného virálu potrebujeme silnú páku. V tomto prípade ňou bol "odpor" proti instagramovej dominancii Kylie Jenner (najlepšie zarábajúcej celebrity na Instagrame), ktorú jedni milujú a iní nenávidia.

2. Z akcie niekoho iného môžeme často vytvoriť reakciu vo svoj prospech. Kylie Jenner totiž v reakcii natriumf vajca, zverejnila video, kde jedno šmarila o zem s popiskou: "Tu máš, vajce!". Krátke video nazbieralo už vyše 2 milióny lajkov a viac ako 15 miliónov zhliadnutí.

3. Internet je nevyspytateľné miesto a zaručený recept na úspech neexistuje, ale kombináciou vyššie uvedených postupov svoje šance na úspešný virál zvyšujete.

P.S. Nakoniec možno pôjde o premyslenú marketingovú kampaň, za čo by sme zodpovedným marketérom z chuti zatlieskali 🙂

Zdroj: https://nyti.ms/2RqXw1m

#vajce #instagram #marketing #viral #kyliejenner ... See MoreSee Less

Virál je v rukách marketéra mocná zbraň! Dokazuje to aj najnovší úlet na Instagrame. Doteraz bol príspevkom s najvyšším počtom lajkov post Kylie Jenner, ktorým oznámila narodenie svojej dcéry. Po úspechu bizarnej kampane ju však prekonalo... vajce. Obyčajné vajce, ktoré 4. januára uverejnil na Instagrame neznámy profil s výzvou prekonať doterajší rekord príspevku Kylie Jenner s počtom lajkov vyše 18 miliónov. Za 10 dní po zverejnení výzvy má vajce viac ako 26 miliónov lajkov. Zo zdanlivo banálneho prípadu si však môžeme odniesť 3 ponaučenia: 1. Na vytvorenie úspešného virálu potrebujeme silnú páku. V tomto prípade ňou bol odpor proti instagramovej dominancii Kylie Jenner (najlepšie zarábajúcej celebrity na Instagrame), ktorú jedni milujú a iní nenávidia. 2. Z akcie niekoho iného môžeme často vytvoriť reakciu vo svoj prospech. Kylie Jenner totiž v reakcii natriumf vajca, zverejnila video, kde jedno šmarila o zem s popiskou: Tu máš, vajce!. Krátke video nazbieralo už vyše 2 milióny lajkov a viac ako 15 miliónov zhliadnutí. 3. Internet je nevyspytateľné miesto a zaručený recept na úspech neexistuje, ale kombináciou vyššie uvedených postupov svoje šance na úspešný virál zvyšujete. P.S. Nakoniec možno pôjde o premyslenú marketingovú kampaň, za čo by sme zodpovedným marketérom z chuti zatlieskali :) Zdroj: https://nyti.ms/2RqXw1m #vajce #instagram #marketing #viral #kyliejenner
View on Facebook
·Share

Share on FacebookShare on TwitterShare on Google PlusShare on Linked InShare by Email

  • Likes: 8
  • Shares: 0
  • Comments: 2

 

Comment on Facebook

.... z chuti ...

Update: už je to 38M + 🙂

Load more
View on Facebook